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सरकारी योजनाएँ / S-05

एक जनपद एक उत्पाद विपणन प्रोत्साहन योजना — "इलेक्ट्रॉनिक कॉमर्स की प्रतिष्ठित वेबसाइट अथवा पोर्टल के माध्यम से व्यवसाय प्रारम्भ करने हेतु आर्थिक सहायता" (ओ०डी०ओ०पी० एम०डी०ए० योजना)

UP ODOP e-commerce onboarding: e-commerce component of the ODOP Marketing Development Assistance (Marketing Promotion) Scheme, plus ODOP Cell platform MoUs (Flipkart, Amazon), ODOP Mart and the GeM ODOP storefront

UP (state); the GeM ODOP storefront is a central overlayविश्वसनीयता: highआसवक-कारीगरव्यापारी या निर्यातकखुदरा विक्रेतामहिला या युवा उद्यमीपैकेजिंग MSMEप्लेटफ़ॉर्म या स्टार्टअप

इस योजना के पीछे का नियम

नियम संस्करण 1 · 1 जन॰ 2019 से लागू

शासनादेश सं. 56/18-4-2019-18(विविध)/17टी0सी0-II — 'एक जनपद एक उत्पाद विपणन प्रोत्साहन योजना' प्रारम्भ किये जाने के संबंध में · MSME Section-4, Government of Uttar Pradesh (hosted on official ODOP portal)

किसी ने अभी तक यह नियम स्रोत से नहीं मिलाया

नियम को चाहिए: आप कौन हैं*, जिला*, परियोजना लागत, आयु, उद्यम पंजीकरण, जीआई अधिकार

इस संस्करण की शर्तें:
  • जिला · जिला यूपी में नहीं → इसे बाहर करता है: A Uttar Pradesh scheme: only units with premises in a UP district
  • उद्यम पंजीकरण · बराबर → इसे सशर्त बनाता है: Udyam registration is required before applying

आवेदन शुरू करें →

लाभ

लाभ का प्रकार
Reimbursement grant (DBT) for onboarding on a reputed e-commerce website/portal; plus non-cash facilitation through platform MoUs (curated seller schemes, training, onboarding help, ODOP microsite/branding on Flipkart; ODOP storefronts on Amazon and GeM; state marketplace ODOP Mart).
राशि
75% of total expenditure incurred in starting business through a reputed e-commerce website/portal, maximum Rs 10,000, for one website/portal only (GO 22-01-2019 para 3(4); unchanged 'यथावत' in GO 22-04-2020). Related MDA components: stall charge 75% up to Rs 50,000 (UP fairs) / Rs 1,50,000 (national-international fairs in UP) / Rs 2,00,000 (fairs outside UP and abroad); freight 75% up to Rs 7,500-50,000; 3AC rail/AC bus fare; economy airfare 75% up to Rs 7,000 (domestic) / Rs 75,000 (foreign).
सब्सिडी का हिस्सा
75%
अधिकतम सीमा
Rs 10,000 per beneficiary (one-time, one portal) for the e-commerce component
अवधि
One-time reimbursement; claim must be filed online within 120 days (excluding the month the activity was completed). No loan tenure applies.
जमानत
Not applicable (grant, not credit)
सत्यापन टिप्पणी
A Kannauj attar maker or trader holding Udyam/artisan registration can claim back 75% of the cost of listing on one recognised e-commerce portal, capped at Rs 10,000, paid once by DBT after district-committee sanction, while the ODOP Cell's MoUs with Flipkart (2020) and Amazon (2019) and the GeM/ODOP Mart storefronts give onboarding help and visibility rather than cash.

पात्रता

कौन आवेदन कर सकता है
  • Handicraftsmen/artisans (हस्तशिल्पी)
  • Weavers (बुनकर)
  • Craftsmen (कारीगर)
  • Entrepreneurs/units (उद्यमी/इकाई)
  • Exporter units (निर्यातक इकाई)
  • Manufacturers/Traders of ODOP products (Flipkart MoU wording: 'ODOP Artisans / Manufacturers / Traders')
आयु
GO is silent on age; odopup.in scheme page states 'Minimum age of 18 years' and 'Domicile of UP'.
लिंग और श्रेणी
No gender/caste restriction; caste and disability certificates listed 'if applicable' in DI UP portal document list (msme1connect PDF). Open to all 75 districts.
टर्नओवर या निवेश सीमा
None stated. Requirement is an identity/registration certificate/Udyog Aadhaar (Udyam) issued by a central or state department, and that the person/unit produces or markets the ODOP product selected for that district (GO 22-01-2019 para 2).
क्या इत्र व्यापार सूची में है
YES. Kannauj's notified ODOP product on the official portal is 'Itra (Scents), Perfume Products' (second product: Incense Sticks & Dhoopbatti), described as GI-tagged attar made by the deg-bhapka process; india.gov.in ODOP page lists 'Kannauj Perfume' with primary GI tag; GeM has an 'ODOP Uttar Pradesh Kannauj - Kannauj Attar' category (Q6). Therefore attar/ittar makers, distillers, and traders in Kannauj are inside the scheme's product scope.
अन्य शर्तें
E-commerce assistance is limited to one website/portal and, per the 2020 amendment, granted only once per person/unit (the 2019 GO additionally required that the applicant was not already doing business online). Applicant must not have taken full or partial benefit of similar nature from any other central/state scheme for the same purpose; fair/exhibition assistance capped at 3 times per financial year per purpose.

आवेदन कैसे करें

ऑनलाइन पोर्टल
Online via the Directorate of Industries UP MSME portal https://diupmsme.upsdc.gov.in/ (link given in the DI UP scheme PDF) — 'Apply Now' on https://odopup.in/en/odop-schemes/marketing-development-assistance-scheme-uttar-pradesh ; ODOP Mart seller side: https://odopmart.up.gov.in/ ; GeM ODOP category: https://mkp.gem.gov.in/odop-uttar-pradesh-kannauj-kannauj-attar-odop ; Flipkart ODOP store link from odopup.in nav.
कार्यालय जहाँ जाना है
District Industries & Enterprise Promotion Centre (DIC), Kannauj — hard copy of the online application within 15 days of online filing; offline filing permitted if the portal is unavailable (GO 22-01-2019 paras 7-8). Sanction by District Level Committee; DBT release by Commissioner & Director of Industries (ODOP Cell), Niryat Bhawan, Lucknow.
दस्तावेज़
  • Invoice issued by the e-commerce service provider/portal
  • Bank statement or payment certificate proving payment (cash not allowed for this component)
  • Identity proof of applicant/unit (Aadhaar; Voter ID)
  • Aadhaar card / registration certificate / Udyog Aadhaar (Udyam) certificate
  • Proof of age (portal list)
  • Caste certificate / disability certificate, if applicable (portal list)
  • For GeM/Flipkart/Amazon onboarding itself: GST registration and bank account are platform requirements; ODOP Mart reportedly admits non-GST artisans as sub-vendors (T4, 2021)

सावधानी

1) Small money: the e-commerce grant is one-time, one portal, max Rs 10,000 — not a recurring subsidy of commissions or logistics; 2) 2020 amendment made it 'केवल एक बार' per person/unit, so a second portal or re-listing is not reimbursable; 3) Cash payments to the portal/service provider are inadmissible — invoice plus bank proof required; 4) 120-day claim window (excluding month of completion) and 15-day hard-copy deposit at DIC; late claims lapse; 5) Exclusivity: no benefit if a similar benefit was taken under any other central/state scheme; 6) Sanction is first-come-first-served within budget — a sanctioned claim can wait for funds; 7) Misuse/false statement triggers recovery as arrears of land revenue plus blacklisting; 8) The Flipkart MoU is expressly non-binding on commercial terms (cl. 2) and requires every UP ODOP listing to carry the word 'ODOP' (cl. 1.15); fee waivers are not guaranteed in the MoU text; 9) On access date the GeM 'Kannauj Attar - ODOP' category shows 'No products found' — GeM onboarding requires a GeM seller account and is for government buyers only; 10) No official document evidencing an ODOP-ONDC MoU was found; ONDC linkage is unverified; 11) ODOP Mart

कन्नौज में एजेंसी

District Industries & Enterprise Promotion Centre (जिला उद्योग एवं उद्यम प्रोत्साहन केन्द्र), Kannauj, headed by the Deputy Commissioner Industries: receives the hard copy of the online application within 15 days, and the District Level Committee constituted under GO 506/18-4-2018-18(Misc)/17TC dated 23-05-2018 sanctions claims (GO 22-01-2019 paras 8, 11). Payment is DBT from the Directorate (ODOP Cell), Lucknow. Flipkart onboarding/training is done district-wise by Flipkart channel partners with ODOP Cell providing venue infrastructure (MoU 07-08-2020 cl. 1.2-1.3). No role for KVIC/UPKVIB, FF

क़ानूनी आधार

आदेश या अधिसूचना
Launch GO: शासनादेश संख्या-56/18-4-2019-18(विविध)/17टी0सी0-II (file no. 4/2019/56/18-4-2019), dated 22 January 2019, signed Bhuvnesh Kumar, Secretary. Amendment GO: संख्या-263/18-4-2020-18(विविध)/17टी0सी0-2, dated 22 April 2020, signed Amit Kumar Singh, Special Secretary. Both issued by MSME Section-4, UP Shasan, to Commissioner & Director of Industries (ODOP Cell). Platform layer: MoU between ODOP Cell (Directorate of Industries) and Flipkart Internet Pvt Ltd dated 07/08/2020 (non-binding on commercial terms, cl. 2).
तारीख
2019-01-22 (launch); 2020-04-22 (amendment); 2020-08-07 (Flipkart MoU)
लिंक
2019 GO: https://api.odopup.in/uploads/government-orders/73dbcf6b-e17a-4cc4-8926-c476a734e5a8.pdf ; 2020 amendment GO: https://odopup.in/assets/document/GO/GO_MDA_2020.pdf (also https://api.odopup.in/uploads/government-orders/bd3c7ee0-87cd-4ddb-b0e2-9541eb121e5a.pdf) ; Flipkart MoU: https://odopup.in/assets/document/MOUs/MoU_Filpkart_07_Aug_2020.pdf ; GO index: https://odopup.in/en/about/government-orders

दिशानिर्देशों की वर्तमान स्थिति

Not superseded as far as official sources show. Explicit search for 2025 and 2026 amendments found: (a) no MDA/e-commerce GO after 22-04-2020 on the official ODOP GO index (accessed 2026-09-05); (b) press (Free Press Journal, 17-12-2025, byline Rahul M) reporting an ODOP 2.0 policy for FY 2025-26 that raises margin-money grant limits (Rs 20 lakh to Rs 50 lakh) and eases CFC norms, with 'branding,

स्रोत

स्वीकृति सम्बंधित विभाग करता है। आँकड़े दिखाई गई तिथि पर सत्यापित हैं; आवेदन से पहले पोर्टल देखें।